Joy in creating for others

A personal share from Cindy Parwono


My very first memories of life revolved around creating. 


I illustrated “words-only” books that were placed in front of me by my parents so that I could see them come to life. 


I became the go-to person to get support for any arts & crafts project because I'm always eager to get started. I find all this magical and memorable.

So for 20+ years in my adult life, I created art. I was an art director that served Ventura Foods, Sysco, Capcom USA, Fox Interactive, Allergan, UCLA, California Philharmonic, Shopzilla, Southern California Edison, Tutor Perini, and California Thoroughbred Breeders Association. I developed websites and mobile apps, promotional motion graphics, among others. I consulted on several projects around social media, and I mentored & trained designers, programmers, and how to elevate a brand

Like many women, I opted to leave corporate so that I could take care of my child and be part of her every step. I’m sure most moms will agree - witnessing each milestone of a child is so rewarding.

And though I loved being a full-time mom, there was something missing. 


The artist in me needed to come out again, to play again, to create again.


Serasi Designs has been somewhat around since 1996, but was refined during chaos - at the peak of Covid19. My husband's career was affected and I felt it was time for me to step up once more and be more engaged in planning our future despite all uncertainty


    I started taking on different creative projects to help businesses grow. 


As I stepped into this mom-preneur role of mine, I realized the big gap in the market. Many new businesses and entrepreneurs struggle because they can’t fathom how to begin navigating doing business in this digital age. 


There’s just too much overwhelm, clutter, and distractions! 


...and too little time and resources! 


Many are stuck finding their place as businesses and end up becoming ‘just another shop’ when in fact their business has so much to offer.


They just needed someone to help them capture the essence of what they do, and translate them into visuals, into better processes, into a more sustainable action plan.


That’s where I come in.


What makes me so unique is that I love working with new businesses and business owners because I can easily visualize what they want to create, before they can even articulate it better. 


Whereas most designers and artists hate communicating with their clients, I love speaking with mine. I love connecting to my clients so I can fully capture who they are and what they want to say with their business. 


There is something so fulfilling about helping entrepreneurs and startups alleviate their feelings of being overwhelmed. Oftentimes new entrepreneurs struggle articulating their vision and they feel frustrated because they can’t seem to find someone that ‘gets’ their design needs or their vision for their business. 


But I can do so much with less. I can do much with what you don’t say. I can capture a lot by just listening and allowing you that space to talk out what you’re envisioning. 


You don’t need to go into massive debt to make your business work for you. We can do so much with so little here at Serasi Designs.


At your service,


Ready to get started?