Brand Design & Growth Partner
The Aquatic Zone was started in 2006 by Christi Caldin who had a lifelong passion for swimming. The client had a vision for her site to be informative and user-friendly while representing fun, safety, and kindness. Together with Blooming Aces, we designed the website by considering important factors, such as easy-to-navigate Swim Levels finder, a friendly Our Story Page that features Christi’s own little son swimming (he’s now an instructor), easy to read Safety Overview, and What To Prepare for class page.
The people factor was essential in making the visual for the website. We used photos of dedicated instructors interacting with children, happy children in group swimming, and making friends. This energy of people was represented to attract families to sign up. The website was created to inspire people to learn to swim fearlessly through kind mentors.